How To Sell On Ebay: Using Store Policies To Cement Your Credibility

In your quest to build credibility as an Ebay seller, few things are more important than creating and following consistent store policies. Doing so will provide your customers with an attractive buying atmosphere, where they will feel safe making any transaction.

Whenever I create store policies--whether it be for an Ebay business or an Internet business--I use one standard: I promise what I can reasonably deliver. And I deliver more than I promise as often as possible.

If I can reasonably offer to ship everything two days after payment, I will promise it. But if I get the chance to ship some items within one day, I take that opportunity to overdeliver.

Not only is this a more ethical approach--delivering or overdelivering on all promises--but it is also a more practical business strategy for the long-run.

Developing relationships with your customers is the best way to get repeat sales, testimonials, and positive feedback--the three pillars which will support your business and increase your cashflow.

You should extend this principle to other policies.

Create a return policy that stipulates when and for what reasons you will accept a return. Again, you will want to give the customer certain guarantees, but at the same time, you don’t want to promise what you can’t reasonably deliver.

For instance, you may want to stipulate that you will only accept returns if the item is broken. You may also want to add that you can only accept returns within 14 days of delivery.

In addition to a shipping and return policy, you will want to create a statement of quality assurance. When I used to sell jewelry on Ebay, I promised my customers that the metals were solid, the gems were real, and everything was stamped.

It was relatively easy for me to prove this because all of my jewelry came with gemologist-certified appraisals; however, if you aren’t selling something that can lend you credibility in a similar fashion, you will need to earn it in the form of testimonials and positive feedback.

. . .and this is precisely why it is so important for Ebay sellers to create and follow store policies. Not only will this lend you credibility and subsequently encourage visitors to bid, but it will also prevent customers from making unfair complaints against you.

In addition to this, when you overdeliver, your customers will know it - and they will verify it with feedback and testimonials.

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 Increase your eBay Profits the Easy Way

Sometimes the simplest things can boost the number of visitors and bids to your auction listings and increase your eBay profits.

Robert G. Allen, author of Multiple Streams of Internet Income, writes, "If you are going to play online, then act like your life depended on it. Embed your web address and e-mail address in your off-line brochures, on your business cards, in every marketing message, and in every advertisement you place."

This advice rings true for eBay, Yahoo!, and Amazon auction sellers as well. You need to make it easy for web-surfers to find your current auction listings. The more visitors your auctions have, the higher your eBay profits.

Create a signature file and add a link to your auctions with every e-mail that you send. Most e-mail programs will all. . . .
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 Auctions Make Money!

An untapped online business resource--outside of your basic Yahoo and Ebay, among others--is setting up your own auction sales venue.

Since most families have items in their home that have outlived their usefulness, they can get started at online auctions for mere pennies.

And, most selling online at auctions does not have start-up or membership fees. There is a nominal fee per item listed and a percentage commission on each sale. Still, you come out ahead.

With this minimum investment, many are flocking to auction sites to gain additional income to get their families and selves through the seemingly ever present economic downturn.

Besides the low financial risk, individuals see auctions as one of the select few online vehicles where scams are not associated, or . . . .
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 Image Hosting For Online Auctions

Use eBay picture service or host your own photos?

If you use the eBay picture service, your first photo is free. But each additional picture will cost you $0.15 and the supersize picture will be another $0.75.

This can cut into your auction profits if you need, let's say, 3 or 4 pictures showing different angles, and one supersize picture for the "WOW" effect!

So I found a way to have as many pictures I want in my listings without having to pay all these fees to eBay: I do my own image hosting!

They are a lot of image hosting services to choose from online. Some are free, and others charge a small monthly or yearly fee.

Currently I use Photobucket image hosting. They have a free starter package (which gives you 25 MB of disc space) or a premium package (unl. . . .
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 Top 7 Ways to Profit from Foreign Trade

Here are seven excellent ways to earn income from international trade.

1. Importing: Retail store owners can find additional products to sell from foreign manufacturers, distributors, and other suppliers. You may even decide to go exclusively into the import business and become a wholesale distributor.

2. Exporting: Manufacturers can find new customers for their products in foreign countries. You could also become an Export Management Agent. Arrange for other domestic companies to sell their products to foreign corporations and earn a commission.

3. Licensing: Consider becoming a licensing agent. Earn royalties by arranging for foreign corporations to manufacture and sell the products of domestic companies.

4. Finder`s Fees: You can earn fees from domestic compan. . . .
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 Expand Your Local Business Through the Internet

To obtain more local customers for your business, consider expanding your local business through the Internet. Here are some ways of doing so.

1. Online Directories

Even without a website, you can get listed in online directories. Many times these listings are free.

For example, if you operated a restaurant, your being listed in local Internet directories could result in local residents and visitors to the area finding your restaurant.

2. E-mail Newsletter

You could also collect e-mail addresses from existing customers and regularly e-mail them about special events, menu additions, and other promotions. This would keep your restaurant visible in their minds and could result in repeat business and word-of-mouth referrals.

For more information about new. . . .
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